We hosted coaches and meme gods Mark Doherty (@collaborativestrength) and Ben Inglis (@ben_barbellmedicine) to discuss:
- How should we respond to outdated content on social media?
- The intentions behind memes, and how our interactions might change depending on the audience?
- The struggles of creating nuanced content and grabbing attention on Instagram.
- Advice for new health and fitness professionals starting out on social media, fearful of being meme’d or criticised by their peers.
- How to deal with mixed messages from clients who’ve been told outdated information from other coaches/clinicians.